Businesses are changing the face of the cannabis industry


“We have a unique opportunity for people to practice conscious capitalism,” said Felicia Carbajal, cannabis activist and executive director at Social Impact Center, a nonprofit that provides opportunities for underserved communities. “The more BIPOC, the more queer people we participate in, we can force the industry to change and find some values.” (BIPOC stands for black, indigenous and colored people.)

For Carbajal, this means creating fair opportunities and protecting people from abusive business practices, tokenization and exploitation.

Find your focus and know your purpose

To get into the cannabis industry, determine what type of work you want to do and what your motivation is.

“Understand what you’re bringing to the table,” says JM Balbuena, founder of Synergy, a cannabis consultancy in California. “If you can identify a problem in the room and use your unique skills to provide a solution and then replicate it with other companies, you can create a viable business.”

Just because your skills are transferable doesn’t mean you are fit for this fast-paced and rapidly changing industry. Those who succeed tend to have two driving factors: a passion for the cannabis plant and a motivating “why” factor, says Gracie Morgan, director of operations at MedLeaf Delivery, a cannabis delivery company in Oceanside, California.