It is said that a rising tide raises all boats, which is certainly true of the fast growing cannabis market. The market has sparked a boom in related packaging – a report valued the marijuana packaging market at $ 101 billion in 2020 and grew at a CAGR of 22.6% through 2026.
Fittingly, Sana Packaging is making sure that the plastic packaging options are up to date with reclaimed plastic from the ocean, which is anchored in a circular economy.
The company introduced the cannabis industry’s first jars made from reclaimed ocean plastic in January: the Sana Ocean Jar 4.
“We are very excited about the Sana Ocean Jar 4,” says co-founder and CEO Ron Basak-Smith. “It is our first 100% recycled ocean plastic jar and the first jar that we produce in-house. The Sana Ocean Jar 4 is designed to be used in conjunction with the Sana Ocean Screw-Top Lid and is compatible with all 53-400 closures. “
Made in the USA, the new Sana Ocean Ocean Jar 4 is certified child safe, # 2 (high density polyethylene, HDPE) recyclable, has a volume of 4 ounces and fits up to 7 g of product. It’s designed for flowers, groceries, and current products and is available for pre-order. Sana Packaging also offers custom printing and labeling.
The announcement follows the introduction of a new and improved 100% recycled ocean plastic pre-roll tube in late 2020. While it is the third product in the tube line, Basak-Smith says the company has “reduced material usage by 25% and enables customers to save 30% in costs “.
The new Sana Ocean Tube 116 is fully recyclable, child safe certified, made in the USA, features a new pop-top design and is perfect for king size pre-rolls, blunts and vape pens. Sana Packaging offers custom printing and labeling. The products can be pre-ordered.
The company seeks to move cannabis packaging away from a linear “take-make-dispose” economic model to a circular economic model that aims to eliminate waste and pollution, keep products and materials in use, and regenerate natural systems. Their goal is to make the concept of a circular economy a reality, taking into account the negative externalities of packaging waste, so that they can serve as an example of how companies can drive positive change.
“With the help of our incredible customers, Sana Packaging has already removed more than 58 tons, or 116,000 pounds of plastic waste from our oceans,” says Basak-Smith, adding that the average car weighs around 2 tons, or 4,000 pounds.
“The Sana Ocean Jar 4 went into production in December 2020 and customers ordered this product before the end of the year, ”says James Eichner, co-founder and CSO of the company. “I’m not sure you can find these products in pharmacies today, but they will surely hit stores in the coming weeks. ”
Cannabis packaging supplier sources 100% reclaimed ocean plastic from Oceanworks, a global marketplace for reclaimed ocean plastic materials.
“One of the greatest added value that Oceanworks offers is checking whether we are sourcing pure materials,” emphasizes Eichner. “Currently we use a 100% recycled ocean plastic high density polyethylene (HDPE) and a 100% recycled ocean plastic polypropylene (PP), depending on the product.”
It’s not the only recent package launch by the company. In December 2020 it became launched a third 100% recycled pre-roll tube made from ocean plastic: the Sana Ocean Tube 116.
“We are proud to say that we removed more than 58 tonnes or 116,000 pounds of plastic waste from our oceans worldwide during the COVID-19 pandemic,” says Basak-Smith.
Business is booming. “We have achieved incredible traction with our reclaimed ocean plastic products since we launched our first reclaimed ocean plastic pre-rolled tube, the Sana Ocean Tube 110, in 2019, ”reports Eichner. “We now have five recycled ocean plastic cannabis packaging products and our reclaimed ocean plastic products represent approximately 60% of our sales. For reference, our other three products are made from 100% vegetable hemp plastic. We currently work with more than 400 customers across North America. “
The company helps brands develop the right messages on packaging.
“We do everything we can to help our customer partners to integrate their decision for sustainable packaging into their marketing efforts and brand stories, ”says Eichner. “When we have new customers on board, we provide them with a customer marketing toolkit. We strongly believe in the responsibility of producers and we believe that it is a fallacy to give consumers responsibility for making sustainable choices. This is one of the reasons why it is so important for us to help our customer partners expand our joint decision to use sustainable packaging. In order to make the materials we use better known, each Sana Packaging product lists the type of material used and the appropriate disposal options for this material. “
According to Eichner, part of the company’s mission is to move the needle from a linear to a circular model. “Our ultimate goal is to move cannabis packaging from a linear “take-make-dispose” economic model to a circular economic model that aims to eliminate waste and pollution, keep products and materials in use and regenerate our natural systems. “