IRVINE, Calif., January 28, 2021 / PRNewswire / – Petalfast Inc. today announces the addition of Artet to its growing portfolio of cannabis customers. Artet is a The angel-based, cannabis-infused beverage company that brings cannabis products to cocktail moments. Petalfast, a comprehensive sales accelerator and marketing agency for the cannabis industry, combines decades of experience in adult beverages, consumer products and cannabis to provide sales and marketing solutions for established and emerging cannabis brands in Canada California and beyond.
Created by cousins Xander Shepherd, Zachary Spohler and Maxwell SpohlerArtet debuted in 2019 as the first luxury THC aperitif to be launched. The 750 ml flagship aperitif is alcohol-free, cannabis infused and mixed with eight complementary botanicals that allow you to find the perfect topping and strength for every occasion. Artet recently launched two signature cocktails in cans that use their flagship aperitif as a base brandy and build on top of it with carefully selected juices, extracts and tonics: Rosemary Jane This goes well with Artet with grapefruit juice, simple rosemary syrup and mineral water as well as Tet & Tonic, a mixture of Artet, tonic water enriched with chamomile and a pinch of lemon. The canned cocktails contain a balanced (5) milligram dose of THC and CBD, which is designed to provide consumers with a more convenient and perfectly dosed way to enjoy their next cocktail hour.
“Artet is designed to destigmatize the perception of cannabis and benefit from an elegant beverage alternative that can be enjoyed at a dining table or in social settings,” said Artet co-founder Xander Shepherd. “The Petalfast team not only have a tremendous amount of cannabis experience and knowledge, they also have an extensive background in adult beverages, making them the perfect partner to bring cannabis to any bar cart California and beyond.”
Artet joins a number of well-known cannabis brands on Petalfast’s accelerator platform, including Moxie, Wana Brands, Space Coyote, Big Pete’s Treats, Besito, and Philter Labs. Brands in the Accelerator benefit from the branding, sales, marketing and sales expertise in the Petalfast team, which includes a dedicated and experienced sales rep across the state.
“Our team at Petalfast has decades of experience in adult beverages and cannabis, and we couldn’t think of a more natural fit than Artet for our portfolio,” said Petalfast CEO Jason Vegotsky. “Artet is an inventive, elegant brand that is spot on when it comes to the non-alcoholic alcohol trend.”
“I see a lot of innovation in the beverage industry,” he says Ryan Goldstein, CMO of Petalfast. “Artet is a really unique brand in a category that is getting more and more attention. We are very impressed with their team and their approach to the market.”
The founders of Petalfast, CEO Jason Vegotsky and COO / General Counsel Arun Kurichety are both former executives of KushCo Holdings, Inc. (OTCQX: KSHB), the leading provider of ancillary products and services to the legal cannabis and CBD industries. After taking over the cannabis division of the marketing agency AP Keaton, the Petalfast marketing team will be led by CMO Goldstein, who will continue to serve as AP Keaton’s CEO.
More information is available at petalfast.com, artet.com.
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Petalfast is the first full spectrum sales and marketing agency of its kind for the cannabis industry. Petalfast helps cannabis brands in through its go-to-market program Californiaand through its full range of agency services available to brands nationally. Notable cannabis brands already operating on the Petalfast platform include Moxie, Wana Brands, Space Coyote, Big Pete’s Treats, Besito, and Philter Labs.
Artet celebrates the convergence of cannabis and cocktail culture and is the culmination of cousins Xander Shepherd, Zachary Spohler and Maxwell Spohler mutual appreciation for cannabis and the social aspect of aperitivo rituals. Elegant and sedentary, Artet is a cannabis-infused and zero-strength addition to the home bar cart that’s perfect over ice, with a splash of sparkling water and a twist and for incorporating into inventive cocktails. With botanicals reminiscent of Italian-style liqueurs such as gentian, juniper and cardamom, and bottle art inspired by her grandmother’s paintings, Artet launched its original low-dose cannabis aperitif in late 2019 and has recently launched a ready-to-drink can version based on introduced two of her favorite Artet cocktail recipes, Rosemary Jane and Tet & Tonic.
SOURCE Petalfast Inc.