Rosario Dawson joins the board of directors of the Cannabis-Infused Beverage Company, Cann

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LOS ANGELES, CALIFORNIA – OCTOBER 12: Actress Rosario Dawson on stage at a “Zombieland 2” panel and surprise screening at the Los Angeles Convention Center on October 12, 2019 in Los Angeles, California. (Photo by Rich Polk / Getty Images for Sony Pictures Entertainment)

Actress Rosario Dawson will join the board of directors of Cann, a cannabis-infused beverage company based on the west coast. Through this opportunity, Dawson will seek to advocate diversity in the cannabis industry as well as criminal justice reform related to marijuana.

“Cann was such a leading voice for diversity and inclusion in the cannabis industry that I knew I had to get involved,” said Dawson of AfroTech’s Njera Perkins.

“Their example should be followed. As one of the first multi-ethnic women to serve on the board of directors of a major cannabis brand, it is my mission to use this position to move the industry to much-needed change that is fighting for both locally and nationally Equality and opportunity of cannabis take place for People of Color use. “

Dawson is one of the first queer colored women to ever hold such a position with a cannabis-based brand. Her rise comes less than a week after Troy Datcher became the first black CEO of a large, public cannabis company in North America.

“I am really honored to be at the forefront of shaping the future of the cannabis industry with The Parent Company,” said Datcher.

“This is a tremendously strong company, set for further growth, and we have a unique opportunity to revolutionize a sector that has disproportionately influenced many color communities – including my own – for far too long. This is an opportunity to work with cultural powerhouses like Jay-Z and Desiree Perez to correct the wrongs of the ban, eradicate outdated laws, and create a new cannabis infrastructure based on diversity, justice and justice for our communities.

Hopefully, as more colored people from marginalized communities enter the cannabis business, perceptions of the substance will change around the world.

Indeed we CAN! Thank you for the welcome. I am happy to be part of the team. #CANNCANNGRRRL https://t.co/Sz9s9Y1tLL

– Rosario Dawson (@rosariodawson) August 19, 2021