After nearly seven years in the cannabis industry, Belushi’s Farm has entered the CBD (cannabidiol) market for pet products.
In 2015, American actor and comedian Jim Belushi founded Belushi’s Farm to operate in the medical cannabis market in Oregon.
The farm has grown from 48 plants in 2015 to a now 93 hectare cannabis farm.
Belushi tells cannabis growers that he has been “flirting and investigating” with CBD for a number of years to find out what is in the oils, distillates, isolates, what works, what doesn’t, and much more. However, he only recently decided to enter the market.
However, it’s no surprise that entering the CBD market is currently a risk as the industry grapples with oversupply issues. CBD prices have fallen significantly since 2019 after the number of acres soared this year, Hanf Grower previously reported.
Several farmers reduced operations and the number of licensed hectares decreased from 511,442 in 2019 to 336,655 in 2020. And last year only 70,530 acres of hemp were grown – all in an effort to address the oversupply problem that persists, cannabis growers reported. PanXchange, a commodities trading platform that provides base prices for hemp, estimates that hemp acreage will continue to decline in 2021.
So why did Belushi’s Farm enter the CBD market right now?
For Belushi, the answer is simple. While he said he “didn’t want to step in and suddenly wanted the market to collapse,” he is a firm believer in the medicinal benefits of the cannabinoid and how it can help consumers.
READ MORE: Jim Belushi’s Cannabis Mission
According to his website, Belushi’s Farm was “created as a gateway to healing,” and for Belushi, the cannabis market is “all about medicine,” he says.
“I think [cannabis] Medicine across the board is not only for Alzheimer’s, headaches, PTSD, seizures, back pain and aches, but also improves the taste of food, the touch of your lover’s skin, the sound of music, “says Belushi.” It opens your chest to the presence of music and rhythm that cure PTSD but also make you feel good. It makes you euphoric at times; it makes you lighter and brings you cultural isolation. That includes cannabis wellbeing, and I think hemp can do that in even more subtle areas. “
“I believe that hemp CBD is our avenue for curious new consumers,” he adds.
Belushi says he recognized the medicinal value of CBD and hemp. For example, he has come across various protocols where CBD products with different CBD and THC ratios can help relieve cancer symptoms, which is why he decided to start small in the industry.
Belushi explains that his dog Taro walks about 10 miles a day on the farm and is often sore. Belushi says he got oil with CBG (cannabinol) and CBN (cannabinol) in it that he gave taro to test if it would relieve his pain.
“The great thing about animals is that you can’t give a placebo; it either works or it doesn’t work,” he says. “And just to see how taro’s behavior and physicality changed drastically, I said, ‘OK, I’m going to use this oil.'”
Belushi started small, producing 5,000 bottles of K-9ine, a 500 milligram full-spectrum CBD tincture for pets. “I just put my foot in it, test it and see how it works,” he says. “I launched it two weeks ago and I’m getting on very well with it.”
While the product is currently only available for sale online, Belushi says the goal is to make it available in pharmacies at some point.
Belushi says he sourced the CBD for the 5,000 test products from a farm in West Salem, Oregon; However, he currently farms 2 acres of hemp growing on the Iverson Family Farms just outside of Portland.
Belushi says he was partnering with the farm because it is family owned.
“They are very hardworking; they are old fashioned; they are hardworking; they grow tulips and it’s a beautiful property,” he said. “And so I asked to get in touch with them and grow 2 hectares of hemp for this product.”
The hemp is in the midst of growing and he says he plans to source the oil for his K-9ine product from there.
Belushi’s Farm is currently exploring the development of additional CBD products for pets. However, due to the current “legal gray area” of the market, he plans to proceed “simply and slowly”.
“My whole goal is to instill trust in cannabis and medicine that can help families and communities on the path to healing,” says Belushi.