The Canadian subsidiary of Creso Pharma (ASX: CPH), Mernova Medicinal Inc, has been awarded the trade mark by the Ontario Cannabis Store (OCS) for its Ritual Green cannabis products.
Ritual Green is a small batch manufacturer based in Nova Scotia with approximately 30 employees who care for every plant and bud to deliver the premium quality that the brand has become known for among cannabis enthusiasts.
The products are grown indoors in a specially built facility in which quality-oriented cultivation, hanging drying, hand cutting and hand packaging processes are used.
Currently, Ritual Green’s HPG13, Lemon Haze and Clementine Punch varieties are sold in over 600 stores across Ontario and are available directly to the public through the OCS online shop.
Jack Yu, managing director of Mernova, said the achievement underscores the superior quality of the company’s products and will make it more widely visible in a highly competitive marketplace.
“Our focus has always been on quality above all else and [this designation] is a confirmation of the hard work and dedication of our operations team and the resulting quality of our products, ”he said.
“We are confident that this new category will help set us apart from the competition and strengthen our brand through greater awareness and awareness, which should lead to much wider visibility in the marketplace.”
Mr. Yu said Mernova will continue to work with pharmacies and distributors from province to province to maximize growing sales growth.
Legal recreational cannabis
The OCS is a government agency of the Province of Ontario that reports to the Treasury Department. It is the only legal recreational cannabis retailer and wholesaler in the region.
It works closely with a diverse group of licensed manufacturers who have been authorized by Health Canada to supply legal, clearly labeled cannabis products to customers.
The craft denomination was introduced this month for dried flowers and pre-roll products to raise the profile of small-scale cannabis offerings.
The aim is to define more clearly what “artisanal” cannabis is and requires that eligible products be hand-cut, hung, hand-packaged and grown in a facility that uses less than 10,000 kilograms of cannabis per year to be produced.
There is no fee for labeling and manufacturers are only required to identify themselves as craft candidates when submitting OCS product calls.
The OCS said the initiative could give smaller Canadian cannabis producers a boost in a sea of competition in the critical Ontario market and help them “attract businesses from discerning consumers with high expectations.”