Why cos Are Betting On Cannabis Drinks Despite Legal Risks

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By Seth Goldberg (May 11, 2022, 4:56 PM EDT) — Don’t bogart that drink! That’s what cannabis consumers are saying with increasing frequency as beverages containing THC (the psychoactive chemical in cannabis), and other cannabinoids (such as the popular CBD) that may offer consumers therapeutic benefits, are taking the cannabis industry and, to a degree, the beverage industry, by storm.

This has even led the CEO of Truss Beverage Co., a joint venture between brewing giant Molson Coors Canada and cannabis company Hexo Corp., to declare this the summer of cannabis-infused beverages.[1]

Beverages containing CBD derived from federally lawful hemp — cannabis containing less than .03% THC — are available for sale…

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